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Making eBusiness more useable
Gulf News - Friday Magazine(26-07-2002)

Sheikh Khaled bin Zayed Al Nehayan, Chairman

The biggest thing I want to achieve is make eBusiness technologies more useable and acceptable in this region, particularly the UAE, because web-based technology allows automation while saving resources. If I can make this process go faster so that we do not continue to be characterised as a 'less developed' country, I will be a happy person.

This is what we are trying to do at the Bin Zayed Group, www.binzayed.com, which, in the past few years, has focused mainly on technology, promoting new ideas catering to local market requirements. Of course, there are other sectors of the economy that we are involved in, such as real estate development, trading and investment.

However, some of these are traditional businesses, markets which, being mature and saturated, offer limited scope for improvement. Technology, on the other hand, represents the new economy. Here, the sky is the limit; and it is only your imagination that can limit you. Technology is my hobby and main interest.

I didn't choose my career, in the sense that I didn't study technology. My education was in business administration from Boston University, USA. But, technology being my hobby, I picked up things going along, attending technology-related seminars, conferences and doing as much as I could.

I joined my father in his real estate business after my graduation in 1988 and, after a few years, started the technology, trading and other segments of the Bin Zayed Group.

It's been fun. I always come to my office with one goal - to have fun. I enjoy the office because I choose what I want to do. I have chosen these businesses. Those I didn't like, I shut down.

 
Personel Notes...
  • What touches me most: Helping needy people.
  • What disturbs me: Unfair practices.
  • Favourite invention: Internet.
  • Favourite hobby: Diving.
  • Favourite food: Persian.
  • Favourite spot in the UAE: The desert.
  • Idea of relaxation: Just closing my eyes.
  • Dream car: A car that can fly.
  • Greatest fear: Being unable to tackle a new challenge.
  • Friendship means... Everything in life.

Because, at the end of the day, business reflects a lifestyle; and you don't want to have a lifestyle that you are not enjoying. These are exciting and challenging times - when a person can do a lot of things, and enjoy doing these while performing his regular duties.

For me, it is sheer pleasure to wake up each morning, go to office and do whatever I am doing; looking forward to discovering something new, or something I want to conquer.

Since we at the Bin Zayed Group are based in the UAE, anything that we do focuses mainly on what the UAE market needs. We don't have any other agenda like the multinationals that come out here with products customised for the western market, and insufficient customisation for local needs.

When it comes to technology, something that works for instance, in the USA or Europe, might not work here. But they still market it here without comprehending the nature of our organisations and business practices.

In the GCC, we tend to have smaller organisations than in the West. We also tend to have deep, long-standing relationships within and between businesses/individuals (based upon agreed terms) and, at the same time, a greater appreciation of these relationships.

Besides, a lot of Western eCommerce solutions require you to first buy a solution costing you hundreds of thousands of dollars and then change your habit of trading - which is going in for auctioning or purchasing through exchanges. This is not really how business is conducted.

So, instead of rushing and buying eCommerce solutions from the West, as many people did, we have invented ours from within. We have developed 'Vertscape Solutions.'

These automate the relationship between buyer and seller based on their old, agreed terms/ conditions - documenting it, making it transparent and seamless while maintaining relationships that companies are accustomed to.

We find that it is such a process of streamlining that local organisations are looking for. People don't want to change their habits of doing business.

So, rather than telling them to do things differently, we go up to them and say - We appreciate what you have been doing; and we are going to add value to your operations. We will reduce your strain, streamline your operation, make it simple, easy and, at the same time, affordable.

We have developed a number of such modules and then we have tried to customise these for different sectors of the economy. At this point in time, we have many users.

At Vertscape, www.vertscape.com, we try to promote our technologies within small and medium-sized businesses that most organisations in the GCC tend to be. While competing with other eBusiness solution providers, we usually win because local companies are looking for solutions that are ready to be deployed.

Ours sit on a platform that is already developed, only requiring a little customisation; while several of our competitors are starting the customisation process from scratch.

This is the present situation and, as I was saying, these are exciting times. But the past had its charms too. Yes, I did grow up in Dubai and have very happy memories of it. I don't know of anyone who doesn't!

The city was so small then, limited to about 2-3 km, and we were like one family. It was a comforting, homey feeling living in an environment where nobody was a stranger - something I know my children are deprived of in today's environment.

We were living along the creek, and on Fridays, all the youth on the Deira side would get together and we would swim across the creek to the beach, where Rashid Port is today, to surf the waves.

We are five brothers and four sisters and our father was mainly in the real estate business. But in those days (early 1900s) he used to be in the pearl diving and trading business - traveling all the way to India and down to East Africa, taking dates from here and bringing back rice, wood, etc.

I am very attached to my father who is now 92 years old and, Alhumdulillah, doing well. I learnt a lot from him both on a personal and a business level. Much of what I am, and have, today I owe to him. His friends and business partners also taught me a lot.

In those days people did business in an open environment - even their shops used to be like a majlis. They would move from place to place, exchanging news, chatting about their lives and, all the while, conducting business.

How much time I get to spend with my family is the most painful question that you can ask me. I don't spend as much as I would like to, perhaps because I enjoy my work so much that it keeps me too many hours at office.

But I reserve a month in a year to go on vacation with them, where I become one of them and it is their call to do what they want. I become a kid with them. There are the weekends, of course. I also devote time to my hobbies such as photography using a digital camera.

Going to the gym is something I do regularly. I used to think that I would be exhausted after a session in the gym, but I find that I have more energy instead.

The other thing I love to do is scuba diving - exploring that beautiful world that is hidden from everyone except divers. The most beautiful thing about diving is that you cannot rush it. You have to go slow.

It is relaxing, soothing, tranquil... the beauty of the underwater world is indescribable. Of course, if you happen to see a shark, your peace and tranquility can vanish instantly!

I have many individuals I consider my heroes, depending on which segment of life I am looking at. If it comes to people today, it is definitely the UAE President His Highness Sheikh Zayed bin Sultan Al Nahyan, who has done tremendous work here in the UAE.

Look at the development here... all because of his wise leadership. Compare our nation with other countries that have similar resources. Look at the openness of our country, its infrastructure... people are eager to come to the UAE. We are in a very competitive position, not only in the region, but over a much wider area.

I am happy. To be a happy person is my motto. My greatest joy is when I get back home and my youngest kid runs up to me and hugs me. That makes my day. I believe that one must enjoy oneself, or else life is not worth living.

If you are on a path that is not taking you in the direction that you would like to go, I think you should change that path and choose something that you enjoy. Of course, not everyone has choices. But choices are something that you make; not something that you are given.

Have I achieved what I set out to do? No. I don't think one ever can. Whenever I accomplish something, I am ready with another goal. We are living in an era where there is no limit to what a person can do.

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